Sign-AI
Turning audience insight into a strategic media plan.
The challenge
Establish credibility for Deaf-led AI interpretation technology and turn awareness into qualified business interest. Our team developed a $100,000 B2B and B2C media strategy centered on ethical positioning, sustained visibility, and community connection.
My contribution
I created the working media budget, campaign timing and flighting, B2B and B2C channel evaluations, and success-measurement framework, connecting our recommendations to clear KPIs and opportunities for optimization.
